Business PLAN Coaching

WRITE A BUSINESS PLAN FOR YOUR EVENT BUSINESS

Build a stronger, smarter, more profitable business so you can have the life you want!

Let’s Talk, for Realzzz

Listen, I know you’ve got some skeletons in your business closet. No shame in your game, I have seen it all
(Shoebox of receipts, I’m looking at you.)
But here’s the thing… you can’t continue to run your business blindly. 

You are working way too damn hard, and wayyyyy too many hours to be winging it at this point. 

You need to tighten up that strategy… so that you can have your sanity back, and a lil more money in your pocket. #treatyoself

I know business. But, even better… I know weddings and events. 

With 10 years of advising event professionals on the business side of things, I can help get your business to that next place… whatever it is for you: better earnings, more work-life balance, scalability, sanity.


Let’s create a business plan for the business you WANT, 
not the business you HAVE


BUSINESS Plan COACHING

with Michelle Loretta

For wedding and event professionals who want undivided attention with an industry expert

Learn More
Learn More Here

“When I look back on my nearly 6 years in business and think about the major stepping stones that got me to where I am today, working with Michelle is #1. Michelle is brilliant, an endless well of “why didn’t I think of that” grand ideas, patient and generous with her expertise, and just such a joy to work with. My time with her totally reframed how I think about money in my business. The tools she taught me are still seen in my everyday work, including the most jaw-dropping cash flow spreadsheet you’ve ever seen.”

Laura Huston | Heather Nash Photography
Laura Huston | Heather Nash Photography

“I heard Michelle speak at a conference and was flabbergasted at her straightforward, strategic approach to business. It felt like a whole new world had opened up and for the first time, business felt like a game that I could win, rather than a shot in the dark. Hiring Michelle felt like talking to an old friend, but one that understood my industry. Through her business planning program, I emerged with a clear mission statement, values, and a plan to navigate a move and launch the second location of my business.”

Mary Ellen LaFreniere | Steelcut Flower Co
Mary Ellen LaFreniere | Steelcut Flower Co

“Working with Michelle was one of the best investments I’ve made for my company to date. What I appreciated most was her efficiency and her knowledge. At the end of our sessions, I was able to walk away with a tangible product which has been an amazing guide years later.”

Roxanne Bellamy | Roxanne Bellamy Events
Roxanne Bellamy | Roxanne Bellamy Events

“Working with Michelle gave me the concrete tools that I really wanted to envision the future of my business. Together, we created the scaffolding needed to be able to tackle step by step goals in order to get my business where I wanted it to be. She helped me understand my financials, my P&L, and my balance sheet, and more importantly helped me forecast my cash flow into the future. Michelle is an incredible support and wealth of knowledge. She has been and continues to be an integral part of my success.”

Marisa Vrooman | Orpha Events
Marisa Vrooman | Orpha Events

“Working with Michelle transformed my business as I moved from being a simple wedding officiant to managing an agency that delivers more complete elopement experiences. In the year after working with her, I exceeded all of my sales and cash flow goals thanks to implementing the systems and strategies we developed together during our consulting sessions. I was able to do that while even taking an entire month off this summer! I highly recommend working with her if you want to bring your business to the next level.”

Tracy Brisson | Savannah Custom Weddings & Elopements
Tracy Brisson | Savannah Custom Weddings & Elopements

“Michelle is my sanity keeper, accountability buddy, business therapist and so much more. Spending money on your business can be terrifying, especially when your finances are tight, but working with Michelle is the best decision I’ve ever made. We have now been working together for 2 years and it has been worth every penny and more. Do this!”

Lilli Wright | Mimosa Floral Design Studio
Lilli Wright | Mimosa Floral Design Studio

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formerly SAGE WEDDING PROS

Business Strategy and Financial Consulting for the Wedding Industry and Events Industry

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