I recently chatted with Sage Coach Kate Franzen, owner of Glint Events, about why and how she set up her wedding coordination services under a completely separate brand, Snap Event Co. Her lessons can be applied to all segments of our industry:

  • Kate was turning away customers that didn’t fit in with the large-scale events that Glint produces. She realized there was an opportunity for her to introduce an ‘entry-level brand’ for coordination services.
  • With the two separate brands, Glint & Snap are able to individually use language that each target audience will connect with.
  • Creating separate brands allowed Kate to systematize Snap so that it operates independently from Glint.

Watch our conversation here:

HIRE Kate to coach you on how to sell entry-level services, SEPARATE from your main bread-n-butter brand.

ALSO – I’ll be on Clubhouse this Thursday at 4pm EST with Kelly Marie Thompsonowner of Fleur. We’ll be doing a live Q&A on staff development for your event business. Come with your questions for Kelly!